Numerous stakeholders can be involved in the decision-making process, making sales cycles long. Many people work from home, so getting through on the phone can be challenging.
Sales and marketing directors in public sector technology need a good volume of opportunities, but developing the right relationships is hard when you don’t know where people are or know how best to shape your offer to meet their precise needs.
Using a mix of social media, email and phone, we build the contact data that underpins lead generation and appointment-setting activity.
Our market research informs the personas we build and the messages we apply as we engage with each stakeholder group.
And our years of telemarketing expertise ensure that we can position your products and services in the right way for each target audience.
Our approach helps grow market share and aids new market entry. Take Lánluas, for example. The Australian professional services provider turned to Elemental to help it gain a foothold in the UK public sector.
Focused sales acceleration activity generated 12 appointments within three months, representing 20% of the potential UK customer base. A further 17% of the market showed interest and formed a healthy sales pipeline – a fantastic result for a firm that was virtually unknown in the UK before working with us. The success of this campaign has led to further work in New Zealand, with even higher numbers of leads from Elemental’s global campaign.
