lead analysis
Understand the impact and ROI of your outbound campaigns with Elemental’s lead analysis service.
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Lead analysis solutions
Most frequent questions and answers
In our world, it’s usually a quick call at 4pm needing a lead analysis report for 10am the next day. This is made a lot easier if the agency you are working with is responsive, your agency is continually updating you on campaign metrics, and you have a good template to use.
Understanding cost per lead/appointment is important of course, but what’s perhaps more important is demonstrating the revenues those leads and appointments generated. I doubt that business leaders would mind a higher cost per lead, if those leads were generating a significant part of the company’s revenues. This is where sales and marketing teams need to align and work closely together to identify the true value of the services they use.
This is a common theme, and we will often take on this role for our clients as part of their sales acceleration. Lead analysis is vitally important in sales-led organisations and provides powerful insights if done well.
Your agency should really do this for you and it should be part of the campaign management package. Elemental provides lead analysis across all its campaigns, and we even provide it as a service for clients on their additional marketing campaigns so that all leads across the organisation are presented in a consistent and meaningful way.
Get to grips with lead analysis
- 0808 168 6426
- hello@weareelemental.uk
- 4 Brackley Close, Bournemouth International Airport, Christchurch, Dorset, BH23 6SE
- Company number 05902200