Make sure your data is accurate and compliant with Elemental’s data validation service.
Data validation
More and more companies these days are taking this stance when it comes to marketing data and it really is the safest way to conduct business. Elemental has supported a number of consent gathering exercises that not only confirm individual consent, but provide a full audit trail of who, when and how the consent was given.
Ensuring you are a member of the ICO, appointing a Data Protection Officer and understanding the rules of GDPR and PECR should stand you in good stead. There’s a lot of support out there for companies and we’re always happy to point you in the right direction too.
It’s absolutely vital that you comply with PECR as well as GDPR rules when it comes to eMarketing. We support a number of clients now with data validation and consent-gathering, so you have absolute confidence that you’re staying on the right side of what’s good!