competitor research/ analysis
Stand out in a crowded market by knowing where you can offer more than the competition.
client pain points
Competitor research/ analysis solutions
Most frequent questions and answers
This is a tough one but not insurmountable. Speaking to the market, your customers and your prospects is really the best solution. Secret shopper missions are not out of the question, but we find if you address the market with an honest approach, you’ll get an honest answer in return.
Again, speak to your customers, your prospects and procurement teams. If you’re open in your approach, you’ll find them pretty helpful.
The best competitor intelligence comes from speaking to the buyers. You can further enhance this with research and comparing outcomes from competitive tenders, but we find a good honest chat with your potential customers does the job!
There are many techniques that can give you these answers and you probably have an inkling of the answer anyway. Commissioning a thorough competitor research campaign and developing a competitor matrix as an output will clearly demonstrate the ones to watch and how you stack up against them.
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