campaign management
A safe pair of hands will ensure you know where your campaign is, and what it’s delivering, every step of the way.
Campaign management
Campaign management solutions
Most frequent questions and answers
We know!
For many professionals, telemarketing was the ‘thing’ that someone made them do to earn their stripes…the promotion into marketing, or sales manager, and this is the level at which a number of agencies will employ their staff. Look for the mature agencies like Elemental – the ones that employ people who choose to do this job because they’re the ones that give us all a good name.
Regular and thorough communications should be all part of the service for agencies, because service is what we’re all about. If service levels aren’t clear from the get-go, make a point to ask exactly how reporting works and how often you should expect to receive updates.
Running multiple campaigns is fine as long as they’re well managed. The expectation should always be that you know every day, exactly where your campaign is at. A good agency will always ensure you have answers to all your questions.
If you’re working with the right agency, particularly for sales acceleration, then you should be able to easily identify, not just ROI, but the positive impact in other areas of the business such as your sales and marketing teams. If you can’t see this, then maybe you just haven’t got the right agency.
This should not be happening!
Always work with an agency that has a transparent pricing structure. Account management should either be included in your monthly costs, or clearly itemised and it should be a fixed amount. Obviously, if you’re increasing the volume of work then costs are going to increase, but you should always be made aware of this before committing to it.
Just as people learn in different ways, it is also true that people need to review information in different ways. Elemental’s Campaign Managers will produce reports in written, visual and numerical form so that every stakeholder gets to see the information the way they want it.
Fingers been burnt?
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- Company number 05902200