APPOINTMENT SETTING
Elemental identifies sales prospects and builds a sales pipeline with proven solutions to common problems.
client pain points
how we resolve your sales acceleration challenges
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Prospecting and closing are entirely different disciplines and require different skills. Whereas sales is thinking long term about the ‘close’ we’re just thinking about the best way to move our prospect to the next stage.
What is needed here is what we like to call a Predictable Pipeline. Introducing a sustainable new business strategy keeps the pipeline full, and enables business leaders to forecast sales.
Then we need to move quickly! Elemental’s Predictable Pipeline methodology can mobilise within a week and deliver sustainable volumes of opportunities at great pace.
Events are expensive and maximising the results through timely follow up is vital to gaining that RoI! We recommend follow up within 3 days of the event with a clear objective to qualify and get meetings booked.
What the ‘hard to reach’ group needs is a regular effort using multiple channels to crack that engagement – not always easy for Sales teams who are focused on closing business. A dedicated new business team can be deployed cost-effectively to chip away at these small groups and gain definitive outcomes that take them from unknown to known.
Careful planning and at pace is required. Framework opportunities usually come with a short window so we need to generate volume of engagement and appointments before they come out to tender
Persistence pays! It’s tough on sales teams to schedule the time to keep on top of inbound leads, and for some, sorting the wheat from the chaff can seem uneconomical. A dedicated team can cost-efficiently keep on top of these leads with a little-and-often approach, not going for the ‘close’ but taking time to understand their challenge, and helping them take the next steps.
Using tried and tested techniques to engage with high volumes of prospects is key here to get those diaries full. Another approach is to research your prospects thoroughly, through a market intelligence exercise that will enable an ABM-approach, and a higher conversion rate.
If any of the above resonates
Engagement rate from a single touchpoint
1
%
Conversion rates from engagement
1
%
Generated from a single 10 day starter campaign
£
1
M
genius results
Our results speak for themselves – we converted 60% of appointments in one rapid-fire sales acceleration campaign.
- 0808 168 6426
- [email protected]
- 4 Brackley Close, Bournemouth International Airport, Christchurch, Dorset, BH23 6SE
- Company number 05902200