Clean data is the bedrock of good sales and marketing. Our data cleansing support will provide the right foundations.
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It needs a refresh then – a data clean is far more cost-effective than starting from scratch, and may even throw up some new opportunities along the way.
Give your data a refresh with a simple data cleansing exercise. You’ll see who’s moved on, who’s been promoted and be certain you have the right email addresses. You can also use this process to gain consent for any eMarketing you’re planning.
This doesn’t necessarily mean that your email data is poor – sometimes it can be the vehicle you are using to distribute emails. Soft-testing emails ahead of any eMarketing campaign is a must. Elemental also provides data cleansing campaigns when you’re sure the bounces are hard bounces.